Everyone wants to be a part of the current trend. When you were in school you wanted the coolest clothing and toys, and now that you are grown up you still want to be seen as trendy and hip. This is why so many brands are attempting to use Twitter as a way to advance their business. They want to seem like they know how to use Twitter for business and that their company is on the cutting edge. The problem is so many of these people do not know how to use Twitter for business and end up doing more harm than good. Before you launch headfirst in the giant pool that is Twitter make sure you know what you are doing.
First you need to be prepared for how much time you will need to devote to your Twitter profile. You need to monitor your Twitter feed and reply to any @mentions that are pertinent. It is also important to be seen as a thought leader in your industry so you will want to be on the lookout for articles that will be important or informative to your followers. This doesn’t just take fifteen minutes a day. When people begin to use Twitter for business purposes they are often not ready for how much time it takes to generate the positives Twitter can give you.
You will also want to develop a voice for your Twitter. You don’t want to have tweets that are just bland sayings and personality-less fluff. Make your Twitter distinctive and let it stand out. Breaking free from the crowd is an absolute necessity if you want to use Twitter for business and make it into an effective social media marketing tool.
Try and be witty when possible. This doesn’t mean most of your tweets have to be laugh out loud funny, but every once in a while you need to demonstrate to your followers that you aren’t a corporate drone with no sense of humor. Twitter for business doesn’t always have to be serious business.
Social media marketing is the final frontier, not space. Make sure you have a clear understanding of what you are getting yourself into when you are using Twitter for business. Be ready for all of the hard work it takes and don’t take yourself too seriously.
So, do you feel you would like to find out more about using Twitter for business? Are you feeling about hiring a social media marketing firm? Check us out at Fishbat.com to find out more!. This article, How to Approach Using Twitter For Business is available for free reprint.
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