Facebook started out as a little site that no one thought would amount to much. Now in the year 2010, Facebook now has over 400 million registered users. At least 100 million of those users have put in contact information for the United States. This makes Facebook a great tool for marketing. If you use this to your advantage, it will be a great benefit to you.
Facebook is the second most visited site on the internet. That places it just before Google. However, many people have not considered Facebook for marketing use. This is because people still tend to view it as a place for socializing.
Many people tend to overlook Facebook for marketing. People tend to refrain from mixing their personal lives and their business lives and they feel that using Facebook for marketing is stepping over this line. The first instinct for people is to create a second account, but Facebook will not allow a user to do so.
The social networking site has a feature that allows its users to create a Facebook page. The creation of this page will allow a user to use Facebook for business and marketing purposes and it will result in minimal disruption of its social purposes.
After creating a Facebook page, it is immediately available to the user. This page will allow users to become fans instead of friends. You will not receive updates from a fan. However, the friends of each fan will be informed that there friend has become a fan, thus increasing the reach that your page has.
One mistake that people make is creating one Facebook page to promote all of their products. This is something that you should not do. This will create confusion and drive away people that are interested in what you have to offer.
A Facebook page allows you to do much more with it than just throw up some text. In addition to words, you can also add images and videos. You may also include a discussion board. There are also many other applications that you can use to enhance you page.
Facebook is often overlooked as a marketing tool but is a great benefit to those that choose to use it as such.
No comments yet.