A popular method for website to promote themselves in the search rankings and increase their web traffic is through article marketing. Having a website appear in the search engines top results pages will mean that article marketing has to be used properly.

The website will never reach the top pages without meeting certain criteria. To gain recognition for a website the page rank from the search engines are a top priority. Article marketing is one of the easiest and most effective ways to increase a websites page rank.

Website owners use the technique of submitting article to many different article directory sites to promote themselves, but if done correctly their work is done in vain. Receiving backlinks or one way links is one of the reasons for submitting article to these sites. Search engines use backlinks to help them rank your site. Anytime you can leave a link leading back to your site on another site it is considered a one way link.

A resource box will be given for each article you submit through the directories. Use this resource box to introduce yourself and talk about what your company offers. The resource box is also where you will leave the link that will lead the readers to your site once clicked. Leaving this backlink will benefit your websites traffic as well as its position with the search engines.

The most effective method of article marketing is to create well written and informative articles that will tease the reader just enough that they are left wanting more. The reader should be able to get a feel for what you and your site are all about through the article. If you have a website that promotes drug rehabilitation then writing an article on how to deal with a loved one?s drug abuse would be a good idea.

The article should give the reader information but leave them with the need for more. An article that does not draw in the reader and leaves them bored and uninterested will leave no chance of them using the link you left to visit your site. Your article must involve the reader, you are speaking directly to them not at them, do not try to be sales pitchy.

Many websites will use the services of a professional writer to create these articles. Make sure the writer you choose has a solid understanding of how article marketing works. The quality of the article needs to be to notch, proper English as well as using a style to compel the reader.

Article directory sites will reject articles of poor quality that they feel will not benefit their site. The article should be carefully planned out before any writing starts. You need to know what you want to say to the reader and what information you wish to share, consider this as building a relationship with the reader and earning their trust. Never forget to leave the link to your site in the resource box, this is one of the most important parts of the article marketing technique.

Justin Harrison is an internationally recognised Internet Marketing Expert and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.