The market for chat software has been growing over the years; competition between chat platforms has been fierce. Internet giants like Yahoo, Google, and MSN have been contending with their respective chat programs. But when Facebook introduced a chat element to their already large social networking sites, they blew everyone else out of the water.
Facebook chat has become really popular really fast. Even though it is relatively new, most people use it as a preferred method of chat over others. These may be some of the biggest reasons:
Everybody uses Facebook. There is no need to download a new program or to sign up for a new service; since most of your friends already have one, it makes it easier to communicate with them.
If you chat on Facebook, doesn’t matter what chat program you have or what your screen name is. All your friends are using the same website, so there’s no need to keep track of screen names and who uses what service.
The last reason is probably what makes Facebook chat so popular, and why it has the opportunity to do so much better than other services.
Another reason: people do not tend to stay on their e-mails or keep them open for a very long time. Not so with Facebook.
People always have their Facebook windows open; whether at home or at the office, people like to stay logged in on Facebook. This makes them easier to reach. Since Facebook is up anyway, why use another chat program?
Facebook’s simple interface also contributes to the popularity of its chat platform. It allows a lot of people, who might not necessarily be technologically inclined, to communicate with each other very easily. This lends credence to the fact that if you make something easy to use, people will want to use it.
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