The key to positioning high on search engines for example Google, Bing or Yahoo and benefiting from traffic because of those high search positions should be to first optimize your website for low level words that aren’t very competitive. In the early stages of your seo effort, you won’t experience a great spike in traffic level nonetheless the visitors you do get will likely be far more targeted.
Any time you endeavor to go after the more common high volume keywords immediately, you will find it to be a hard time moving up the search positions and won’t have any 1st page exposure for quite a while therefore any traffic. At the very least with the lower stage words and phrases, you can receive fast results and receive some visitors for your work.
It is best to rank top 5 for a long tail particular keyword phrase such as “best seo services and consulting” than to show up over 100 for a more common key word like “seo”. “Seo” may be looked for by a lot of folks but if you will be buried so far down in the search results, you won’t gain traffic from it in any case.
Now that isn’t to convey that you wouldn’t sooner or later try to rank for “seo”, you simply shouldn’t be investing your time and effort during the early stages of your optimization campaign doing so. Let the work that you put into ranking lower volume key phrases construct a foundation for your larger sized volume keywords and phrases. Be aware that in the above long tail key phrase illustration, “seo” appears within it. In the future, that inclusion will eventually assist in the positioning of that keyword phrase.
What is it that your site is providing? What key words will people probably use to find you? While you think of this, make a list of all potential keyword phrases that your possible visitors will use when searching for what you have to offer. Be as specific and targeted as you possibly can. If your web site sells “vitamins” then a possible key word to make use of would be “joint pain vitamins”. Don’t simply list “vitamins”, it’s way too general.
This is section 1 in a 2 part series. To view the entire document, visit anthonynunes.com.
With 18 years of marketing experience, Anthony Nunes provides SEO consulting services to help business owners efficiently increase web traffic. His seo services and consulting is amongst the best and in line with the top seo companies.
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